Own a Piece of Minimis
Flow AR sunglasses for runners and cyclists that seamlessly combine the features of a smartwatch, performance tracker, and phone, minimizing disruption while active.
Backed by Entrepreneur Ventures and 18 angel investors with $100K in preorders
Reasons to Reserve
$100K+
Over $100K in paid preorders from early customers as of January, 2026
Product roadmap
Flow AR expands into multiple sports verticals like swimming, golf, and snow
Venture Capital + Expert Angel Investors
Backed by 18 Angel investors with deep tech and sports experience, like Nathan Yu ( Former Head of Product at Microsoft HoloLens) and Kenneth Lo ( 2x Masters Track World, 4x US National Champion, MD at Arc5 Ventures)
The Product
Minimis Flow AR solves this problem by integrating your physical performance data into your field of vision- keeping you informed and focused at the same time. From the outside, Flow AR looks like a regular pair of sports sunglasses. Internally, Flow AR runs on a custom version of Android 12 built for athletes; integrating the functions of a smartwatch, bike computer (like a Garmin), as well as a phone in one piece of gear.
The Problem
Most athletes use some form of digital performance tools to track real-time performance data, including pace, distance, heart rate, and navigation. The vast majority of these tools are only accessible by phone or smartwatch. When physically active, tapping into these necessitates a temporary lapse in focus from the task at hand.
This can look like runners lifting their arms mid-stride to check their watch, twisting slightly to read the screen, or cyclists glancing down at their handlebars below their sightline to check their phone or Garmin GPS system.
These tiny disruptions may seem minimal, but they can have an outsize effect on safety, convenience and performance. Some of the negative effects of the current performance data gear landscape include:
Dangerous blind spots
At 15 mph, a two-second glance means traveling nearly 46 feet without watching where you're going
Broken flow state
Checking devices mid-stride or mid-pedal disrupts running form, cycling cadence, and mental focus
Device overload
Athletes carry separate watches, bike computers, phones, sunglasses, and heart rate monitors, each requiring charging and management
Awkward access
Information lives on your wrist, handlebars, or in your pocket rather than where your attention naturally needs to be- straight ahead.
Trade-off mentality
Current tools force athletes to choose between getting performance data and staying fully focused on the path forward.
Our Solution
Flow AR puts performance data directly in an athlete’s peripheral vision through standalone augmented reality sunglasses that allow them to unlock their performance data, navigation, pace, heart rate, and more when they need it, without moving their head, lifting their wrist, or taking their eyes off the road ahead. The glasses look and feel like regular sports sunglasses but contain a full Android 12 system that handles everything from GPS tracking to music streaming.
Flow AR is designed to integrate with most training regimens. The glasses work with existing training apps and platforms, sync with popular services, and fit into established athletic routines without requiring adjustment.
The Market
Initial focus regions
U.S., Australia, and Europe
Flow AR offers a unique value prop- giving athletes access to multiple sources of data in a single, integrated, wearable device to minimize focus disruption while active.
Our initial geographic market focus is in the U.S., Australia, and Europe. These regions represent 60 percent of global endurance gear spending.
Traction
We have early validation of the product and have begun securing initial partnerships with distributors. We have been featured in over 40 media outlets across Australia, Canada, and the USA, including publications such as NewAtlas, GrumpyFoot, and Trendhunter. As we approach market launch, we aim to continue building awareness of our brand.
How We Make Money
Minimis generates revenue from hardware sales and accessories. The core product is priced competitively while maintaining strong margins.
Flow AR sells for $699 through direct and retailer channels
Accessories like charging cases and prescription inserts offer higher margins
We are exploring a battery extension strap, targeting 2027, which may generate additional revenue if developed and launched successfully.
Platform-based design allows for efficient development of Flow AR 2 and variants
Sports-specific versions in planning: Golf AR, Swim AR, Snow AR
Exploring optional software subscriptions for advanced personalized analytics and coaching
Use of Funds
39.1%
Team expansion and specialist hires for manufacturing and support
23.8%
Marketing and launch campaigns targeting core athlete audiences
22.4%
Manufacturing and engineering refinement
14.7 %
R&D NRE, Certification for regulatory compliance, Travel expenses, Patenting
Why Reserve
Minimis is developing Flow AR, standalone AR sunglasses designed to display performance data in athletes’ peripheral vision. Backed by a working prototype, $118K in preorders, and support from 18 angel investors, we’re preparing for a Q4 2026 launch.
“We envision a future where our Minimis Flow offers a compelling alternative to traditional running watches and bike computers. With a global market of over 180 million runners and cyclists, we believe there is a notable opportunity to improve safety, reduce gear weight, and make endurance sports more accessible.”
Joseph Guo
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